Your radio’s custom skill in the Alexa Skills Store
Offer your listeners the opportunity to listen to your radio at home with a simple voice command.
An Alexa Skill is a voice app available in the Alexa Skills Store that adds new features to Amazon’s virtual assistant. For your radio station, the skill allows listeners to start streaming your content through voice commands, directly on compatible devices like Echo smart speakers.
It’s an effective way to bring your station into the listener’s home—they just need to install your station’s skill first.
The Skill is published through the official Online Audience developer account on Amazon, ensuring speed, support, and zero hassle for you.
To provide even more convenience for the listener, Amazon created the RSK (Radio Skills Kit), a feature that allows your station to be found without requiring prior installation of the Skill.
When you subscribe to the Alexa Skill with Online Audience, RSK registration is already included, ensuring your station appears both in the Alexa Skills Store and in Alexa’s automatic catalog, increasing the chances of being discovered by listeners.
RSK offers more convenience: listeners can find your station without installing anything.
The Alexa Skill offers more security and features: it ensures your station plays reliably, not just relying on Alexa’s algorithm. It also allows for extras like “Ask for the song name”, direct link to activate the skill, customized layout with your station’s logo, and a personalized welcome message.
The ideal setup is to have both options. And that’s exactly what Online Audience offers your station.
The world has changed, and the way we consume audio content has too. Give your radio the place it deserves!
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